Introduction to UGCUser-Generated material (UGC) is any material—video clips, pictures, assessments, weblog posts—designed by customers in lieu of brands. With the increase of social media marketing and digital platforms, UGC is becoming a strong Instrument for Entrepreneurs, enabling manufacturers to leverage genuine articles created by their

Introduction to UGCconsumer-created Content (UGC) is any material—movies, photographs, evaluations, website posts—created by consumers as opposed to brands. Using the rise of social media marketing and electronic platforms, UGC has become a powerful Resource for Entrepreneurs, enabling brands to leverage authentic articles established by their